Corby Sixth Form Marketing Design
Innovative Communications Design for Corby Sixth Form
Over the past few years, I have worked closely with Corby Sixth Form, taking on increasing responsibilities in communications design. In 2023, I was entrusted with creating the marketing materials for the newly launched Corby Sixth Form, which opened its doors in September 2023.
In this role, I developed a sub-brand for Corby Sixth Form that aligns seamlessly with the existing branding of The Bedford Sixth Form. This process involved creating a variety of marketing collateral to promote the new institution. I ensured consistency with the branding of institutional partners such as the UK Government’s Levelling Up initiative and North Northamptonshire Council.
A key innovation I introduced was the extensive use of dynamic QR codes across all communication materials. This strategic approach modernised traditional marketing by bridging it with digital engagement. Moreover, it provided valuable insights through document usage monitoring. This data-driven approach allowed us to optimise resource management by understanding which materials were most effective and how they were utilized.
Why Effective Marketing Design Matters
Effective marketing design is crucial for educational institutions like Corby Sixth Form. It helps build brand identity, attract students, and foster partnerships. By leveraging modern tools such as QR codes, we can engage with audiences in meaningful ways.
Would you like to learn more about my approach to marketing design? Explore my creative process.
The Prospectus
Brochures
Marketing material
Customer Feedback
I´ve been working with Alberto for almost a year and all I have to say is that Alberto is a great professional, he puts a lot of effort and dedication in everything he does. Alberto listens carefully the briefing and he´s able to provide me (and to The Bedford College Group) outstanding design works that suits our needs and expectations. Alberto never let you down, even with tight deadlines to work on. I must thank Alberto for his dedication and amazing work.
Inês Agostinho de Jesus – Marketing Executive for Sixth Forms
I can´t recommend him enough.
