Objective
To create a brand identity that reflects the spirit of the “Bella Ciao!” celebration, resonating with the themes of freedom, resistance, and Italian cultural pride.
Key Requirements
Cultural Authenticity: The brand must embody Italian identity without resorting to clichés. Focus on gestures as a unique and recognizable element of Italian culture, symbolizing communication, expression, and unity.
Visual Elements
Color Palette: Incorporate the colours of the Italian flag (green, white, red). Utilize Savoy Blue, a colour associated with Italian national pride, particularly in sports.
Typography: Use a sans-serif font inspired by post-war Italian design, particularly Olivetti. The font should be bold, orderly, and highly readable, even in small formats.
Applications
Logo Design: Create a logo that combines the Italian flag colours with a gesture-based motif, symbolizing unity and resistance.
Event Calendar (A6 Format): Design a compact yet visually impactful calendar that highlights key events, ensuring clarity and readability.
Supporting Visuals: Include minimalist representations of Italian gestures, used as decorative patterns or borders. banners and roller banner
Tone and Style: The brand should evoke a sense of pride, freedom, and celebration. Maintain a modern, clean design that honors the historical significance of “Bella Ciao!” while appealing to a contemporary audience.
Publication
Invite and Calendar
See the calendar pdf in action
Bella Ciao! promotional video by Ella
Gesture dictionary
Brand on work
