Objective
The goal of this project was to create a recognisable brand identity for Art@mode, targeting young individuals, particularly recent high school graduates interested in specialised fashion techniques. The project included brand development, a user-friendly website, an engaging social media presence, and marketing collateral in both print and digital formats.
Execution: brand identity web design and social media
Brand Identity
We developed a modern, youthful logo, a vibrant colour palette, and contemporary typography to connect with the target audience.
Website Development
A fresh, smooth, and intuitive website was designed to highlight Art@mode’s courses and values, ensuring an engaging user experience.
Website www.artetmode.it
Social Media Strategy
We launched and curated content for Instagram, TikTok, and Facebook, creating visually compelling imagery and videos to attract followers and enhance brand engagement.
Marketing Collateral
- Print Ads: Brochures, flyers, and posters tailored for schools and fashion-related events.
- Digital Ads: Eye-catching advertisements designed for social media and websites to increase visibility and reach.
Outcome
This project successfully established a strong and recognisable brand, positioning Art@mode as a leading choice for fashion education. The brand resonates with both young learners and professionals looking to refine their expertise in tailoring techniques.
Design Journey and Insights
To bring my teaching philosophy to life, I created Art@mode, a brand focused on young fashion enthusiasts, recent graduates, and professionals looking to deepen their technical skills. The project also considered an adult audience passionate about fashion craftsmanship.
As part of this initiative, we designed a dedicated sub-brand, Art_Lab, which fosters creative innovation in fashion. A key example is the “Vestiti d’Artista” project, presented at the Salone del Libro in Milan, featuring sustainable, one-of-a-kind fashion pieces designed for television and entertainment personalities.
The brand identity draws inspiration from a colourful light bulb, symbolising creativity. It features elements from the fashion world, including a mannequin, a spool of thread, and a measuring tape. The core brand colours include:
- Yellow: The spark of new ideas
- Crimson Red: Passion and creativity in fashion
- Green: Resilience and a hopeful vision for future designers
Art_Lab Sub-brand
➡️ Read more on our blog: Fashion School Brand Design
By focusing on brand identity web design and social media, we help businesses and individuals create a strong visual presence in the fashion industry.
Get in Touch
To learn more about my approach, visit my process. If you have any questions or would like to discuss your project, feel free to contact me.
