My first experience using dynamic QR codes for marketing goes back to 2007, when smartphones began browsing the internet. Working with Lentini Real Estate, we placed QR codes on our company vehicle and printed flyers—each linking directly to the website. The outcome was immediate: more visits and greater engagement.
Shortly after, we began adding unique QR codes to every property listing, both for sale and rental, each linking to its specific web page. This allowed us to deliver detailed, real-time information through a simple and compact medium—a few pixels that opened up a world of content.
Smart Labels and Dynamic QR Codes
Over time, I’ve integrated dynamic QR codes for marketing into many more projects—particularly in the food & beverage sector. In the world of wine, olive oil, and honey packaging, space is limited. But with a QR code, you can deliver full product storytelling: flavour profiles, origin, pairings, certifications, and tasting notes.
Here’s why dynamic QR codes are a win:
- Deliver rich content without cluttering the label.
- Collect insights about consumer interests and guide them to a clear call to action (e.g. booking a wine tasting or placing an order).
- Update links even after printing—ideal for events, campaigns, or seasonal messages.
Accessible Design: Making Every Code Count
Effective design doesn’t stop at functionality. It includes clarity, inclusivity, and readability—especially when working with printed materials and QR codes.
In every label and visual project, I consider accessibility as an essential part of the user journey:
- Use of high-legibility fonts and clear layout structure.
- Avoiding pure white backgrounds in favour of off-white (95%), which reduces eye strain for dyslexic readers—as in my Passport to the Future project.
- Ensuring the QR code is accompanied by easy-to-read prompts or instructions, especially for users with reading difficulties.
- Incorporating inclusive visual design adds both usability and brand value—making your communication open to all.
In short: a QR code is not just a tool. It’s part of a communication ecosystem that should be readable, accessible, and engaging.
Tools to Create and Track Dynamic QR Codes
Want to start now? Here are three trusted platforms to create, customise, and manage your QR codes:
These tools let you:
- Track scans and performance in real time.
- Customise your QR design with brand colours and logos.
- Change the link destination at any time—without updating the printed material.
Make Your Brand More Interactive
Using dynamic QR codes for marketing is more than a tech feature—it’s a brand experience enhancer. You cut down on printed clutter, deliver more information, and build a digital bridge with your audience.
Want to see this in action?
Take a look at my The Corby Sixth Forme project and let’s talk about how you can bring smart, connected design to your brand.
