Research in the creative process

Reflections on a Twenty-Year Career

What do we love about our work, and why do we do it? These are questions I’ve asked myself many times throughout my twenty-year career, particularly during the most challenging moments. Yet, it’s precisely those moments, once overcome, that become sources of immense pride and joy.

With time and experience, the answers have become clearer. I can confidently say that the research fueling the creative process is what captivates me the most. The curiosity to learn more and the realisation of how small we are in the vastness of human culture is both humbling and exhilarating.

Nurturing the explorer within us is essential to staying young at heart and avoiding complacency. It prevents us from becoming mere spectators of our own lives, which inevitably march forward in one direction.

I consider myself fortunate to have chosen a profession where the solution is often found through the study of the problem. As Massimo Vignelli once said, “Once you understand the problem, the solution comes by itself.”

Throughout my career, I’ve encountered countless fascinating insights during my research. Some of these discoveries have been particularly intriguing, and I intend to share them on my newly launched blog, albeit on an “irregular” schedule. I’ll keep you updated on new articles through my LinkedIn, Facebook, and Instagram pages, so don’t hesitate to join and subscribe.

Art@mode: The design process

Harmony, Passion, and a Challenge In late October 2020, during the height of the lockdown, I received a message from Cinzia, requesting […]