I have been working with the Bedford College Group for a few years and in 2023 they entrusted me with the communication design for the Sixth Forms:
- The Bedford Sixth Form
- The Corby Sixth Form (Visit)
In March 2023 I started with the most important project that set the brand for the current year: the prospectus of the 2024/25 courses. The only requests were to maintain a style in line with the past and to use the brand guidelines (colours and typeface), furthermore, the design also had to think about the different uses during the year: guides for open days, digital banners, posters and many other interior uses.
In the communication, I proposed the massive use of dynamic QR codes. These allow us to monitor the documents in which they are used and, therefore, better manage the resources, understanding which and how the documents are used.
The Prospectus
…and the Prospectus in your Pocket, a simple business card with a QR code connected to the digital format of the Prospectus.